009: New Media Strategies for Speakers with Steve Olsher 

David dishes out perspectives on mediums of media, creating visibility, and finding a specified purpose for you speaking business with his guest, Steve Olsher. Steve is a New York Times bestselling author, keynote speaker, and radio host, best known for helping businesses focus on their one niche and generating massive profits through that focus. Steve also talks about his book: What is Your What?: Discover the One Amazing Thing You Were Born To Do  

In This Episode, You'll Learn… 

• Definitions of old and new media 
• When you've really missed the boat on new media trends 
• The one thing to understand for success in a new medium of media 
• Why visibility is important to your business 

• The obstacles of creating visibility 
• How success is much easier than presumed through new media 
• How to identify your 'What' 

• Steve's Website 
• Reinvention Radio 

-Fog Horn (http://soundbible.com/2142-FogHorn-Barge.html) Daniel Simon 

-Fishing Rod (https://freesound.org/people/esperri/sounds/118973/) esperri