Together, Seth Greenberg and his father baked for a combined 80 years at their iconic NYC Bakery!
In this Valentine’s episode, Seth and his girlfriend Corinna came on together. They share a nostalgic classic cookie dough used for at least 3 desserts in the classic bakery: jam thumbprints, Valentine’s heart cookies, and well as chocolate-dipped cookies.
They also teach us lessons from Seth’s dad, who set up shop in New York after World War II. For 50 years he provided residents with baked goods for their most cherished events and life lessons to Seth. What an honor to have Seth and Corinna on today!
Highlights
How WWII and the US Army launched the career of Seth’s dad
Wise words from an artisan who handcrafted over 2 MILLION “schnecken”
Seth’s first job in the bakery - at just 5 years old
The values Seth learned from the employees at his dad’s story
The evolution of rent, costs, and running a business in NYC
The importance of quality ingredients in baked goods
Tips from a master baker on making sugar cookies
Listen to Seth
Seth Greenberg's Storied Recipe
https://thestoriedrecipe.com/valentines-day-sugar-cookies/
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How To Contact Seth
Website: www.sethgreenbergsjustdesserts.com/
Facebook: www.facebook.com/Seth-Greenbergs-Just-Desserts/
Instagram: @bakegreenbergny
