Description

In this episode of The Success Lift Podcast, Brian has an honest conversation with Joe Sheehey. Joe is the founder and CEO of Cured Nutrition, a supplement company whose mission is to highlight the healing power of nature with exclusive products. The foundation of Cured and Joe's background are particularly connected. One of the lowest moments for Joe inspired him to follow this entrepreneurial path.

Joe unpacks these moments for us and talks about how the idea of building a business around functional nature-sourced supplements came to him. According to Joe, we live in a world where the narrative controls everything, and the narrative around cannabis and cannabis-related products has always been disruptive and very intimidating. This approach created an unfair stigma around cannabis and one of Joe's missions is to change this. Tune in!

Key Highlights

• Joe shares a lot about his background: from his lowest moments when he was extremely depressive, to utilizing these circumstances to create something great;
• Joe talks about how he started his entrepreneurial journey. He realized that he didn't need permission from someone to do what he wanted to do and quit his job;
• The whole mission of Cured Nutrition is based on the core values the team has been following ever since its foundation: Nature, Responsibility, and Service;
• Bodybuilding has been a huge part of Joe's life but the context around it has changed: what once helped him overcome depression, suddenly turned into a cause for anxiety due to steroid use.
• Joe unpacks the details of Cured's portfolio of products, highlighting the proper use of cannabinoids, functional mushrooms, and adaptogens.

Related Links

Elite Dad Jumpstart Program: www.thesuccesslift.com

Coupon code "BRIAN" to save 20% on Cured Nutrition products: www.curednutrition.com

Brian's daily immune support. Get 20%: Free Vitamin D & Travel Packs. Go to www.athleticgreens.com/successlift

Connect with Joe!

Instagram: @josephsheehey

Instagram: @curednutrition

Website: www.curednutrition.com

Connect with Brian!

Instagram: @brianpannuzzo

LinkedIn: brianpannuzzo

Twitter: @BPannuzzo