Ray is a second-generation direct-sales entrepreneur. He followed his parents’ example of combining strong family values with the fervent belief that anyone can achieve their dreams through hard work and determination.
With a degree in International Business, Ray co-founded ALCORA GROUP and now guides MONAT’s success as CEO.
As Co-Founder and CEO of MONAT Global, Ray has led MONAT from humble beginnings in a small Miami, FL warehouse to a multi-million-dollar global beauty brand in just a few short years.
A native of Venezuela, Ray immigrated to the United States with his wife Carolina in 2000 with only $800 in his pocket. Following stints at Sears and as a door-to-door salesman, Ray founded Alcora Corporation, which would later become the parent company of his most successful venture to date: MONAT.
A second-generation direct sales entrepreneur, Ray found his love for the industry at a young age after seeing the impact it had on his family. He found inspiration for MONAT when he recognized a lack of awareness that your hair ages and that scalp care is just as important as skincare. As he dug into the multi-billion-dollar haircare industry, he made two key discoveries. There were no direct selling companies focused on haircare as their signature product line; and there were no haircare products focused on healthy aging. Ray saw an opportunity to disrupt both the beauty and the direct selling industries in a major way, and in 2014, he officially launched MONAT as a direct selling, healthy-aging haircare company – the first of its kind.
Under his leadership, MONAT has grown at a lightening pace, expanding into multiple international markets and, in 2019, launching a second product category: MONAT Skincare.
With Ray at the helm, MONAT has grown into a global beauty brand with hundreds of millions in annual revenue, more than 400 corporate employees, and an independent sales force, known as Market Partners, of over 200,000. The company has also revolutionized the direct selling model, introducing the social selling model that brings the direct sales model of yesteryear into the 21st century.
During his tenure, MONAT has accomplished a number of key strategic initiatives, including the launch of MONAT Gratitude, the company’s philanthropic initiative focused on impacting families, children and education, and encouraging Market Partners to do the same in their communities.
Ray has received a number of awards and recognitions including a Gold Stevie Award for Entrepreneur of the Year in 2019 and a spot on South Florida Business Journal’s List of Power Leaders for 2020. He earned a degree in International Business from Florida International University.
