In this episode, Amir Bormand sits down with Loren Boyce, VP of Talent Acquisition at M13, to dive into the art of storytelling in recruiting. They explore how effective storytelling can transform hiring processes, align teams, and attract top talent. Whether you’re a founder, a hiring manager, or in the talent space, this episode is packed with actionable insights on bridging the gap between job descriptions and the human experience.
Start the Story at the Beginning: Great storytelling begins when you first conceptualize the role, helping align hiring managers and candidates with the mission.
Job Descriptions Need Magic: Avoid sterile, bullet-heavy job descriptions. Infuse them with the company’s passion, challenges, and goals to attract the right fit.
Recruiting is Marketing: Treat the hiring process as a marketing effort, focusing on authenticity and alignment rather than a transactional approach.
Understand Candidate Motivations: By engaging in meaningful conversations about what excites and drains candidates, you create authentic connections.
Context Over Credentials: Instead of focusing solely on qualifications, highlight the impact and opportunities the role provides.
[00:00:00] Introduction to Loren Boyce and the theme of storytelling in recruiting.
[00:02:07] Why storytelling aligns teams and creates better hiring processes.
[00:04:36] Metrics-driven recruiting vs. holistic approaches to finding the right fit.
[00:06:35] The pitfalls of sterile job descriptions and the power of narrative-driven roles.
[00:09:53] How to weave expectations and growth opportunities into the job story.
[00:12:44] Addressing challenges and being transparent during the recruiting process.
[00:16:15] Insights from tech recruiting: Context over technical jargon.
[00:18:25] How to connect with Loren for more tips on impactful hiring practices.
"Great storytelling in recruiting is about aligning the role’s mission with the candidate’s aspirations, creating a shared vision for success." – Loren Boyce
Loren Boyce is a recruiter and talent acquisition leader who has helped companies like VMware, DigitalOcean, and Toast build and scale their teams in preparation for their IPOs. In 2020, she joined M13, an LA + NY-based venture capital firm, as VP of Talent Acquisition. Loren works with M13 portfolio company founders and their teams to help them build their dream teams. Her approach offers a simple structure and a customizable process for driving alignment and making better hiring decisions.
LinkedIn: https://www.linkedin.com/in/lorenboyce/
Share this episode with fellow recruiters or hiring managers passionate about improving storytelling in talent acquisition.
Like, subscribe, and comment to keep the conversation going.
Thank you so much for checking out this episode of The Talent Tango. We would appreciate it if you would take a minute to rate and review us on your favorite podcast player.
