Resource-Based Marketing: Choosing the Right Strategy for the Practice You Have Today
In this solo episode, Kevin breaks down one of the most important — and most misunderstood — principles in building a thriving cash-based practice: resource-based marketing. Instead of chasing every shiny strategy, Kevin explains why the best marketing plan is the one that aligns with the resources you actually have in abundance right now — whether that's time, money, relationships, or skill set.
Using real client examples, Kevin shows how two practice owners with completely different resources require completely different marketing approaches — and how choosing the wrong strategy leads to frustration, wasted money, and inconsistent caseloads.
You'll learn how your resources evolve over time, why your marketing must shift as your business grows, and how to avoid the classic roller-coaster of feast-and-famine patient volume.
Why there is no one-size-fits-all marketing strategy for healthcare practice owners
How to identify whether you're time-rich, relationship-rich, financially-rich, or skill-set-rich
Why some practitioners build full caseloads without ever spending a dollar on ads
When Facebook ads, PPC, and paid strategies actually make sense — and when they're a terrible idea
The hidden danger of relying on time-heavy strategies as your practice grows
How to evolve from time & energy marketing to financial & systems marketing as your caseload expands
Practice owners who feel stuck, overwhelmed, or unclear about which marketing strategy will actually produce consistent results — and who want a principle-based approach instead of cookie-cutter tactics.
If this episode resonates and you want support crafting a strategy based on your actual resources and strengths, reach out to the Uncaged Clinician team. We'd love to help you build a plan that drives more clients, more revenue, and more impact.
Go to uncagedclinican.com for more information
