In this episode of The Valley Today, host Janet Michael sat down with Megan Gordon, Executive Director of the Page Alliance for Community Action (PACA), to discuss the organization's tireless efforts to keep Page County's youth and families healthy and drug-free. Since its inception in 2006, PACA has grown from a small nonprofit into a cornerstone of community wellness, thanks in part to federal grants and a dedicated coalition of local partners.
Gordon shared how PACA's mission goes far beyond the outdated "just say no" approach. Instead, the organization focuses on education, prevention, and providing positive alternatives for young people. From collaborating with law enforcement on compliance checks to distributing medicine lock boxes and timer caps, PACA tackles substance misuse from every angle. Their initiatives include afterschool programs, community gardens, and evidence-based lessons in schools, all designed to reduce risk factors and build protective environments for youth.
The conversation also touched on the evolving landscape of substance misuse, with new challenges like fentanyl and vaping requiring constant adaptation. Gordon emphasized the importance of community involvement, noting that PACA's coalition includes everyone from hospital staff and law enforcement to parents and youth. "It really takes grassroots efforts," she explained, "and that's what coalitions are."
Funding remains a persistent challenge, especially as federal grants face cuts. To sustain their work, PACA relies on fundraising and community support. One of their most beloved events is the annual Page Valley Sunflower Festival, a vibrant celebration that brings together families, local businesses, and visitors for a day of music, crafts, hayrides, and, of course, sunflower picking. The festival, now in its sixth year, is a testament to the power of partnership, with the town of Luray and numerous local organizations pitching in to make it a success.
As the episode wrapped up, Gordon encouraged listeners to get involved—whether by attending the festival, becoming a sponsor, or simply reaching out for advice. With its blend of practical support, education, and community spirit, PACA is truly planting seeds of change in Page County, one sunflower at a time.
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