Located in the heart of Clear Brook, Virginia, Russell Ridge Farm Market is more than just a new addition to the region's agritourism scene—it's a testament to family legacy, community spirit, and the power of reinvention. In this episode of "The Valley Today," host Janet Michael, joined by Winchester-Frederick County Tourism's Justin Kerns, sits down with Travis Russell to uncover the remarkable journey behind this burgeoning family farm market.
A Family Affair Born of Adversity
The story of Russell Ridge Farm Market is rooted in resilience. As Travis recounts, the Russell family has been farming in Clear Brook for three generations, primarily focusing on row crops like corn, soybeans, and wheat. But when a severe drought struck just after the family acquired a new property in 2023, the Russells faced a pivotal moment. "We were in the garage one evening, wondering what we were going to do," Travis recalls. The answer? Embrace agritourism and open their land to the community.
What began as a last-minute idea—cutting a corn maze into a field that wouldn't yield a profitable crop—quickly blossomed into a local sensation. The community rallied, and the Russells realized they had tapped into a growing desire for authentic, family-friendly farm experiences.
Building a Community Hub
Now entering its second season, Russell Ridge Farm Market has expanded both its offerings and its ambitions. The new barn, a labor of love still under construction, will soon house not only the market's homemade goods and crafts but also a dedicated event space for birthday parties, showers, and corporate gatherings. The market's focus remains on creating a welcoming environment for families, with attractions like a meticulously planned corn maze, hayrides, a pedal tractor track, and an ever-evolving playground.
Travis emphasizes the importance of providing children with the kind of outdoor, hands-on experiences he cherished growing up—something increasingly rare in today's world. "It's so exciting to watch kids have the time of their life running around on a playground and through the corn maze," he says. Events like the annual corn maze race, pumpkin painting, and the wildly popular "Tract or Treat" (a farm-themed twist on trunk-or-treat) have become community favorites.
Collaboration Over Competition
One of the most striking themes of the conversation is the spirit of collaboration among local farmers. Rather than competing, area farm markets support each other—sharing advice, produce, and even event ideas. "You'd think it would be really competitive, but it's not," Justin notes. "The more you have, the more people come." This camaraderie extends to sourcing local goods, with the Russells selling apples and pumpkins from neighboring farms and offering a range of homemade treats, crafts, and family recipes.
Preserving Farmland, Preserving Heritage
Beyond the fun and festivities, Russell Ridge Farm Market represents a deeper mission: preserving farmland in the face of development. As Travis and Justin discuss, once farmland is lost to housing, it rarely returns. By diversifying into agritourism, the Russells are not only sustaining their own family's legacy but also contributing to the broader effort to keep rural spaces alive for future generations.
A Place Where Everyone Belongs
The conversation is peppered with personal anecdotes—Janet's family ties to the Russells, memories of chocolate pies at holiday dinners, and the small-town quirks of sharing a last name with half the county. These stories underscore the market's role as a gathering place, where neighbors become friends and traditions are both honored and created anew.
Plan Your Visit
Russell Ridge Farm Market is open Saturdays and Sundays through the end of October, with special Friday night events like the Moonlit Hay Ride and Flashlight Corn Maze. Admission is $10 (kids two and under are free), covering unlimited access to all attractions. The market accepts both cash and credit, and there's plenty of parking for visitors.
For more information, follow Russell Ridge Farm Market on Facebook and Instagram. Russell Ridge Farm Market is more than a response to a tough year—it's a celebration of family, community, and the enduring value of local agriculture. As Travis puts it, "My goal is to keep something on the farm for generations to come." Thanks to the Russells' vision and the community's support, that future looks bright indeed.
Visit the Winchester-Frederick County tourism website for a full calendar of local farm markets and events.
