In a recent episode of The Valley Today, host Janet Michael welcomed Gina Hilliard, President of the Luray/Page Chamber of Commerce, and special guest Crystel Smith, founder and CEO of Crystal Clear Business Strategies. As they gathered virtually on a particularly rainy Tuesday, the conversation flowed seamlessly, touching on key insights for business owners and unveiling exciting new initiatives.
"When you're knee-deep in the middle of all this rain, what you want is crystal clear skies," Janet quipped, setting the stage for an enlightening discussion on business clarity. Crystel's venture, aptly named Crystel Clear Business Strategies, specializes in providing detailed, actionable business plans that go beyond standard consulting. Crystel emphasized the missing "how-to" in traditional business advice, making her unique approach invaluable.
Crystel shared her journey from commercial lending to establishing her consultancy, revealing anecdotes from her interactions with small business owners driven by passion but lacking direction. She cited inspiring stories of resilience, like the business owner who sustained their non-profitable venture for nine years out of sheer dedication. Her approach involves understanding clients' personal and professional goals and crafting bespoke strategies to meet them.
The session also showcased the educational aspect of her services. "It's not just about giving them the steps; it's about teaching them why those steps matter," Crystel explained. This focus on education ensures that business owners are equipped to think like entrepreneurs, fostering long-term growth and sustainability.
Janet and Crystel delved into the importance of accountability and how having a business coach can significantly enhance performance. Crystel highlighted the power of clear, step-by-step plans and the role of an accountability partner in helping business owners stay on track and achieve their visions.
Looking ahead, Crystel announced the launch of an innovative C-Suite program designed for high-level executives. This program aims to create a confidential, collaborative space where executives can solve complex business challenges together. The dual-level cohort model caters to companies up to $5 million in revenue and those exceeding $10 million, ensuring tailored support for different business stages.
The discussion wrapped with a preview of Crystal's upcoming Lunch and Learn session hosted by the Luray/Page Chamber on June 26th, which promises to be an eye-opener for business owners. She will discuss seven key performance indicators crucial for driving profitability and share free resources, including guides and books.
To explore the services offered by Crystel Clear Business Strategies, visit crystelclearbusiness.com (note the unique spelling) for more information. The Luray/Page Chamber of Commerce also provides various events and resources, ensuring robust support for the local business community.
This engaging dialogue underscored the value of strategic business coaching and continuous learning, inspiring entrepreneurs to strive for clarity and growth, even on the rainiest of days.
