In this episode of The Valley Today, host Janet Michael chats with Gina Hilliard, President of the Luray/Page Chamber of Commerce, and Jen Jenkins, Parks Superintendent for Luray Parks and Rec, about the plethora of exciting events lined up for the community this year.
Kicking things off, Gina and Janet discuss the chamber's rebranding efforts, which include a vibrant new logo, updated core values, and an impending website redesign. “We’ve received a lot of compliments on the new look,” Gina says, hinting at a fresh, community-focused vibe for the organization. Janet shares her enthusiasm, giving Gina a virtual pat on the back for the facelift.
Jen Jenkins then takes the spotlight to outline the bustling calendar for Luray Parks and Rec. From the 21st annual Youth Trout Derby set for April 12th, to Arbor Day celebrations the following weekend, and the Movies on Main series, there's no shortage of activities. Jen passionately describes the Youth Trout Derby: “It’s a big event for us. This year we’re partnering with several groups to stock additional trout, ensuring a fantastic experience for everyone.” The derby, Jen highlights, is a community-sponsored affair, teeming with prizes, free lunches, and engaging activities for kids aged 2 to 15.
Moving deeper into the spring and summer months, the conversation shifts to the upcoming monthly concert series, Evenings on Main. Starting in June, this free event features a variety of music from bluegrass to rock, accompanied by local food trucks. “Each concert is unique. It’s a great place to hear good music and meet new people,” Jen explains. With a stellar lineup including local favorites and new bands, attendees are in for a treat.
The July 4th celebration, dubbed Food, Tunes, and Boom, promises an expanded festival atmosphere with ten food trucks, multiple bands, and a fireworks finale. “It’s really becoming a destination event,” Jen notes, highlighting new additions like inflatable activities and craft markets. PACA’s beloved Sunflower Festival follows in August, bringing crafts, hayrides, and potential new attractions like axe throwing and a water obstacle course. “It’s the hottest event literally,” Jen jokes, given August’s sweltering heat.
They discuss the finer details of these events, ensuring locals have all the information—whether it’s where to register, what’s new, or simply how to stay engaged through the town’s online platforms.
Gina briefly mentions the Luray Chamber’s upcoming Business After Hours event at Blue Ridge Bank and the much-anticipated annual banquet in June. Mark your calendars for a Western boho chic-themed evening at Stover Hall, complete with a silent auction and Hanks BBQ.
