Our conversation today with Guy Curtis, Director of Marketing for Laurel Ridge Community College welcomed Katherine Werner, a content and digital marketing specialist at Laurel Ridge Community College. Katherine shared her personal story as a transfer student from Laurel Ridge, emphasizing the pivotal role the college played in her academic and career success. The discussion highlighted the benefits of Laurel Ridge's transfer program, which provides a stepping stone for students who may not be ready for or able to afford a four-year college. Katherine's firsthand experience makes her a valuable asset to the marketing team, helping to effectively engage prospective students. Guy highlighted the team's goal to showcase the college's programs and services, and Katherine's role in this effort, particularly in digital content and social media.
They discussed the misconceptions and benefits of attending a community college, such as Laurel Ridge, and how it provides a cost-effective and quality education. Katherine also clarified that her role as a content and digital marketing specialist involves more than just taking photos, but also includes data analysis and strategic planning.
Janet and Guy discussed the open registration for Laurel Ridge Community College's spring semester and the diverse target markets they are trying to reach. They addressed the misconception that a 4-year school is the only path after high school and stressed the importance of considering vocational training. Guy highlighted the college's fast-track programs and reminded listeners that enrollment for the spring semester remains open until January 16 2024. They also acknowledged the changing landscape of education, with more mid-adults opting for skill upgrades or degree programs. Guy also pointed out the college's reach beyond Middletown, with online class offerings available to students across the Shenandoah Valley.
Guy highlighted several upcoming information sessions for their fast-track programs in November, December, and January, which can be joined online or in person. These sessions provide information on the programs themselves, what to expect as a student, funding options, and how to make the transition to a new career while maintaining a full-time job.
Learn more here: https://laurelridge.edu/
