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Accurate language translation alone isn’t enough to engage diverse cultural communities. Find out why when The Voice co-host Graham Machacek chats with Marie-Josée Gagnon, president and founder of www.casacom.ca, and Francis Lionnet, principal at Comment Parler Aux Anglais?  

CORE INSIGHT: Adapt languages and content to achieve culturally meaningful communications. 

This episode is delivered in English but both guests recap key points in French at the end of this podcast (at minute mark 14:22). Connect with Graham Machacek at www.macadamian.com or on LinkedIn. Marie-Josée is on Twitter in three places - @mjgagnon, @CASACOM_Mtl, @CASACOM_Toro. Francis Lionnet online: www.lionnet.ca.