It's a Tuneup Tuesday episode and today I'm featuring Start With Why by Simon Sinek. This book and his TED talk about The Golden Circle explains why we need to start with WHY. Having a strong WHY and making every decision based on that WHY can make or break a company or an organization. I can't wait to read Simon's latest book, The Infinite Game, because after watching his interview on Impact Theory, I think it's a game changer.
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