You know when you click on a YouTube video even when you don't fully know what they're about?
That's not an accident.
In this episode, I'm breaking down why familiarity matters more than being clever when it comes to getting clicks, building trust, and helping the right people feel like your content is for them.
We'll talk about how using identifiers : like demograohics, familiar places, brands, locations, and shared reference pointscan build connection,.
I'll also share how filming in everyday locations and using nostalgia in your examples can help you sound more natural on camera and connect faster.
If you've been feeling pressure to be louder, trendier, or more "YouTube-y," this episode is a reminder that recognition builds trust. And trust is what actually grows a channel.
I'd love to hear what you thought of the episode.
Send me a note at virginia@thisisvirginiakerr.com
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