In this episode of the Litigation Quality PatentCast Craige explains how Arctic Cat Successfully enforced and monetized its patent with a patent license to Honda and in litigation against BRP, the maker of an infringing "Sea-Doo" personal watercraft.
This case has 4 great business lessons involving how to
1) Overcome obviousness
2) Mark your products with your patent number
3) Get an on-going royalty and
4) Treble damages from the infringer!
