Many people believe that marketing is a book is easier than ever, but could the truth be that is has never been harder?
Allen explores how to break through the noise in a world where your first impression might be the only one you get. He shares why writing a book is a bit like going back to school and how you might find the stories people want to hear in the places you might not expect.
If you have a book coming you've probably thought a lot about building the brand for it, but you have put any time into building your
personal brand?