What are the building blocks of an effective business?  Do you just need to know your content?  Or do you also have to put your heart and soul into it?

 

Daniel Pink, New York Times bestselling author of "When: The Scientific Secrets of Perfect Timing" and "To Sell is Human" is our guest.  

 

Daniel and Peter delve into the cyclical nature of business books, book agents, publishing, and what it takes to build a successful business.