Ariel Feyderov is the sales and business development manager at Tektronix and the author of Sellosophy.
Some key points from the podcast:
- Sales is an exchange of values
- Following recipes or learning to cook?
- If you have a why, you can bear any how
Connect with Ariel on LinkedIn, and connect with your host Fred Copestake through https://linktr.ee/fredcopestake.