Turn fans into customers and customers into fans. David Meerman Scott is the author of 12 books much loved by marketeers from which salespeople can also take a huge amount from. David and Fred talk neuroscience, communication, and narrative medicine.
Key insights include:
Show you are passionate... about something!
Show you are in the same tribe
Understand the customer's full story
Connect with David on LinkedIn, and your host Fred Copestake at https://linktr.ee/fredcopestake.
Podcast sponsored by Remaster Media.
