Discover the secrets to ethical selling and transform your approach by tuning in to our enlightening conversation with Sam Dunning, founder of Breaking B2B.
Learn how to build trust and credibility with potential clients through the art of providing valuable content during the sales follow-up process.
By sharing targeted podcasts, videos, and articles, you can effectively address your prospects' specific needs and challenges, thereby encouraging them to choose your services.
Sam also shares insights from his expertise in B2B SEO and website strategy, offering tips on how to capture your target audience's attention and improve your organic search rankings.
Turn in as we discuss the evolution of sales techniques and reflect on the shift from aggressive, commission-driven methods to a more customer-focused, ethical approach.
Drawing from personal experiences in high-pressure sales environments, we address the importance of aligning services with client needs and nurturing long-term relationships.
This episode highlights the critical shift from pushy tactics to understanding and prioritising clients' best interests, which not only safeguards your reputation but also paves the way for sustainable success.
Learn how to leverage existing company content and create personalised content to stand out in the crowded market.
We also discuss the role of transparency in building trust, from being upfront in discovery calls to offering constructive feedback.
With practical insights and real-world examples, this episode is a must-listen for anyone seeking to refine their B2B marketing and sales approach while maintaining an ethical and impactful presence in the industry.
-------- EPISODE CHAPTERS ---------
00:00) - Modern Approach to Ethical Selling
(04:24) - Evolution of Ethical Sales Approach
(16:59) - Effective Sales Strategy and Ethical Approach
(26:46) - Personal Branding and Transparency in Sales
(31:09) - Transparency in Sales Process
Connect with Sam
LinkedIn: https://www.linkedin.com/in/samdunning/
Website: https://www.breakingb2b.com/
Follow me
https://linktr.ee/fredcopestake
Take the Collaborative Selling Scorecard
https://collaborativeselling.scoreapp.com/
Watch this episode on YouTube
