In today's episode I am joined by Charli Hunt, the innovative founder of Lime One, to delve into the nuanced world of LinkedIn.
The conversation offers valuable insights into overcoming common pitfalls like "pitch slapping" and highlights strategies for authentic engagement and effective outreach on the platform.
Key Topics Discussed:
- Understanding "Pitch Slapping" on LinkedIn (0:00:00 - 0:08:31):
Charli explains the detrimental practice of "pitch slapping," where users send unsolicited sales pitches immediately after connecting. The discussion highlights how this approach can harm genuine professional relationships and the importance of engaging authentically to stand out in the B2B landscape.
- Strategic Engagement and Value Creation (0:08:31 - 0:20:32):
Explore the art of engagement on LinkedIn, with tips on building a community through thoughtful interaction with posts from industry leaders. Learn how to balance value-driven content with promotional messages to boost visibility and enhance professional reputation.
- Evolving Outreach Strategies (0:20:32 - 0:25:59):
We reflect on the declining effectiveness of cold emails and discuss personalised outreach techniques on LinkedIn. Discover the potential of personalised video messages and the importance of creative persistence in capturing and maintaining attention.
- Effective Engagement Without Solicitation (0:25:59 - 0:34:00):
Learn about the pitfalls of seeking engagement through direct messages and the significance of creating compelling content that naturally attracts interaction. Charli emphasises personalising content to resonate with specific audiences and the value of genuine interactions over artificial engagement.
Key Takeaways:
- Avoid "Pitch Slapping": Build relationships before attempting to sell, and focus on authentic engagement to create meaningful connections.
- Engage Thoughtfully: Interact with others' content to boost visibility and foster a sense of community, rather than just gaining followers.
- Personalise Outreach: Utilize personalized approaches like video messages to stand out in a crowded digital landscape.
- Value-Driven Content: Balance informative content with promotional posts to effectively communicate your services while providing value.
About Our Guest:
Charli Hunt is the founder of Lime One, a LinkedIn tool designed to help professionals transition connections from LinkedIn into actionable sales opportunities.
With a focus on authentic engagement, Charli provides training and insights to enhance LinkedIn strategies.
Connect with Us:
Guest:
Charli Hunt - https://www.linkedin.com/in/charli-hunt/
Website: https://thelime.one/
Host: Fred Copestake - https://linktr.ee/fredcopestake
Take the Collaborative Selling Scorecard
https://collaborativeselling.scoreapp.com/
Watch this episode on YouTube
https://youtu.be/JfSHhHcjt48
