In this episode of The Sales Today Podcast, Fred Copestake is joined by sales thought leader, author, and one of the kindest people in the profession, David Brock.
Together, they explore David's new book "Is Good Enough, Good Enough?" and why it's not another "do this, do that" sales methodology book. Instead, it focuses on the mindsets and behaviours that separate high performers from those who are simply checking the boxes.
With win rates often accepted at 15–20% in many SaaS environments, David challenges the idea that "making the number" should be the benchmark. The conversation asks a bigger question: what becomes possible when we stop settling for good enough?
In this episode, they explore:
Key insight
The biggest performance gap in sales isn't caused by a lack of methodology.
It's caused by settling.
When salespeople stop being curious, stop learning, and start focusing on themselves instead of the customer, "good enough" becomes the standard - even when far better is possible.
Practical takeaways
About David Brock
David Brock is a respected sales leader, writer, and author of Sales Manager Survival Guide and Is Good Enough, Good Enough? His work focuses on helping sales professionals and leaders perform at a higher level by strengthening the behaviours and thinking that drive real results.
Where to find David Brock
Connect with Fred: https://linktr.ee/fredcopestake
Free resources
Collaborative Selling Scorecard
Check how your sales approach fits today's environment
https://collaborativeselling.scoreapp.com/
Watch Fred's FREE YouTube Course: Sales Mastery for Engineers: https://bit.ly/Sales-Mastery-For-Engineers
