As the tourism industry re-opens in Scotland, we look at how to improve the visitor experience - and increase revenue - as you rebuild your business.
Market manager at a Expedia, Matthew Quinn helps us to focus on accommodation - find out how the gap left by international travellers is being filled, how to protect your pricing while encouraging longer stays, and the key to conversion.
Then tourism expert Doug Lanksy shares his vision to change the metrics of success, for the future survival of the industry.
