Not every objection is about price. Sometimes, customers are already frustrated the moment you pull up.
In this episode of Windshield Time, Chris Elmore and James "J-Dub" Walker unpack the invisible minefields techs face—frustrated customers, callbacks, pre-diagnosed opinions, and homeowners who try to control the process.
You'll learn how to:
-Navigate awkward customer situations without taking the blame
-Use the "ERR" method: Empathize, Reassure, Redirect
-Avoid apologizing for things you don't own
-Guide customers back into your process—without a fight
-Stay calm, confident, and in control—even on callbacks or late arrivals
Mentioned in this episode:
The ERR framework: Empathize, Reassure, Redirect
"Time, Crime, or Grime" — why customers don't want you inside
The danger of owning problems that aren't yours
How redirecting avoids conflict (and earns trust)
Personality profiles and their role in tension
Why every conversation is low-level negotiation
📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/
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