Most technicians think their job is to fix the system. But great technicians know—the real mission is to serve the person behind the problem.
In this episode of Windshield Time, Chris Elmore and Brandon Cockrell break down why The People Are the Priority in every home service call.
They explore why techs fall into target fixation, how base programming shapes reactions under pressure, and what it takes to rewire your habits through empathy, communication, and emotional awareness.
You'll learn:
Why technical perfection means nothing without connection
The firefighter analogy that changes how you see your job
How to retrain your instincts through empathy and listening
What cognitive tunneling teaches about mistakes and focus
Why serving people first transforms your results
📥 Download the FREE Objection Handling Playbook — loaded with scripts and strategies to help techs close more calls: https://www.servextra.com/objection-handling-playbook-download/
FOLLOW + REVIEW
Enjoyed this episode? Follow us and leave us a review. Then share it with a teammate who needs to hear it.
