Lindsey Love Jenks used to coach over 100 individuals on their nutrition. But, she realized there was a much larger market for something in between the individualized nutrition coaching she was offering and impersonal, unadaptable templates.
Lindsey spent a summer training at South Loop Strength & Conditioning in 2016 and - since then - has built and grown Macrostax in an impressive fashion.
Macrostax offers customized macronutrient prescriptions, as well as a meal generator feature. But, I was mostly interested in learning how Lindsey handles the psychological foibles of the individuals who are using the app - and how she's built and grown her company.
Check out this conversation to hear:
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