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The cover of Lou Prosperi's The Imagineering Process book, released via Theme Park Press

It is easy to look at Walt Disney Imagineering as a magical place where artists imagine new worlds. That is part of the equation, but the reality is hardly that simple. WDI is a still an arm of the Walt Disney Company and follows processes you see at other businesses.… Read more...

The post 51. Lou Prosperi on The Imagineering Process appeared first on Tomorrow Society.