Description

Gustavo Viescas is the president of Wyndham Hotels and Resorts for Latin America and the Caribbean. After more than two decades in finance, Gustavo's role has grown to encompass launching a new all-inclusive brand and leading 266 hotels. Susan and Gustavo talk about balancing financial acumen with leadership that emphasizes emotional intelligence.

• What soft skills Gustavo had to develop to become President.
• Why consistency between price and product is key to customer satisfaction.
• Why balancing short-term and long-term decisions is a critical challenge in leadership.
• How Gustavo and team launched the all-inclusive Wyndham Ultra brand during the pandemic.
• What branding initiatives Gustavo has championed, including all-inclusive travel for all.
• How branding plays a crucial role in long-term business success, despite challenges in measuring ROI.

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