You've read the books. You know what to do. So why aren't you doing it? That's the question my guest couldn't shake — and it sent him on a six-year journey that became his most important work yet. Nir Eyal is the author of the million-copy selling books Hooked and Indistractable, and his brand new book is called Beyond Belief. Nir argues that motivation isn't a straight line between knowing and doing — it's a triangle, and most of us are missing the third side entirely. That missing piece is belief. Today we talk about why successful people are actually just better losers, how your beliefs filter the reality you're able to see, and the simple but powerful practice that can make you up to 240 times more persistent. If you've ever felt stuck between knowing better and doing better, this conversation is for you.
