How to successfully transform your small business to a smart tourism business with Liz Ward, CEO Tourism Tribe and Navii Digital
Key learnings:
- To become the digital expert for small businesses in the tourism industry
- Businesses can take action today:
-
- Look at your core assets (cyber security and backups)
- Website as your #1 marketing asset, optimise it!
- Develop customer personas for your ideal target market
- Go through your feedback and comments left by customers online
- Marketing using lead magnets and email marketing automation
- The feeling of, "We will not fail!" was the ah-ha moment with 100% clarity
- Put aside the thoughts that do not serve you
- Imposter syndrome is something that
- Lose the JUST!
- Group Think: If there's more than one person with a strong view on the direction to take, others will follow. Deal with it with the whole group.
- Advice: Know your niche, what is your USP?
Relevant links:
#TourismHub #BeExcellent
Join us every Saturday afternoon at 2pm live and be part of the conversation.
Show hosted by Despina Karatzias.
This program is brought to you by Tourism Hub in association with The Institute Of Excellence. #BeExcellent
Follow and connect with us:
