The word "image" can mean different things to people. When thinking about improving your trade show image, this can be viewed from the organizer level, the exhibitor level, and the attendee level.
Marlys helps us understand the importance of focusing on how to improve our image from each of these perspectives.
Who are the best people to work your booth, for example?
"Sometimes some of the best people to be in the booth are the customer service representatives, because they're the ones who field all the questions."
We can all make improvements, and Marlys literally wrote the book on the topic.
As always, we'd love to hear your perspective on our conversation!
Our guest
With experience as both an exhibitor and show organizer, Marlys Arnold
has a unique perspective on trade show exhibiting. Over the past two decades, she's consulted and taught workshops for events ranging from local consumer expos, to some of the largest trade shows in the U.S.
She's written two books on the subject: "Exhibit Design That Works" and "Build a Better Trade Show Image" (the updated edition just debuted). She's the founder of the Exhibit Marketers Café and Exhibit Marketers Academy, an online education community. In addition to being a familiar industry voice in various publications and podcasts, she also hosts the Trade Show Insights blog and podcast.
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The "Trade Show Talk" podcast is publishing two episodes per month, tackling the most important issues the meetings and events industry is facing. If you'd like to be a sponsor or a guest or you have a topic to suggest we cover, please let us know by emailing podcast@tsnn.com. And we'd love it if you'd SHARE, rate, and review episode 27, & the show!
