A tiny, tactile idea—mailed letters—became a $7M subscription business; this condensed episode reveals how. (Original ~60 minutes → condensed ~12 minutes.) Chris Koerner interviews Michael Clark of The Flower Letters about launching in 2020, scaling to 120,000 pieces a month, and turning giftable, serialized mail into recurring revenue with ~5% annual churn. Learn the tactics that mattered: validate with email signups, ruthlessly optimize Facebook/Instagram acquisition while owning email, design a gift-first product that reduces cancellations, and reinvest profits into storytelling and ops. Hosts: Chris Koerner; Guests: Michael and Hanny Clark. Keywords: subscription box, direct-to-consumer, mail, recurring revenue, churn, gift business, acquisitions, scaling. Listen now to get the key ideas in minutes.
