Mike Quackenbush of Chikara talks to Robert Pratten (@robpratten) about the world of pro wrestling and how Chikara created an elaborate and risky ARG to take the business to a new level.
A big thank you to Jen Keyes who brought Chiraka's transmedia world to my attention.. and link to her blog post and this one about Chikara's ARG.
Links to explore:
http://www.chikarapro.com/
http://theashesofchikara.com/
http://chikaraspecial.tumblr.com/
http://chikara101.com (requires login)