Description

Simon Griffiths (@simongriffiths) is a toilet paper merchant and Co-Founder at Who Gives A Crap.

A little over five years ago, Simon sat on a toilet for 50 straight hours as a publicity stunt to raise awareness for their crowd funding campaign. The plan was to start a toilet paper company and it worked, far better than they ever thought possible!

They raised $50,000 and the company that donates 50% of its profits to help solve sanitation problems in emerging countries was off the ground.

It's an incredible story….

We covered:

• the initial campaign that went viral and attracted 2.5 million social media hits
• why their sales spike over the holiday period
• the financial model they use to donate
• how they choose which organisations to support
• why he has chosen to follow the social entrepreneur model for building a business, and
• much, much more.

To find out more about Simon and his team or to order toilet paper, tissues or paper towel as I have and many others do, head to whogivesacrap.org.

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Enjoy Trench Talk Episode #034 with Simon Griffiths…

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Show notes and links for this episode can be found at xrm.com.au/podcast.

Feel free to email me with any suggestions or feedback to podcast@xrm.com.au.

You can find Matt Reynolds on Facebook, Instagram, Twitter and on LinkedIn.