Running a good focus group is really a lot like conducting a good trial: Fundamentally, it's about understanding people.

 

And you don't need a psychology degree to do so. If you have an innate understanding for human behavior, relationships, biases and different means of communication, then you already have the instinct to make the most of your focus groups.

 

Today's episode breaks down three key steps to be organized and prepared for your next group. Armed with these tools, you can then hit the ground running and really connect with juries and clients.

 

Set up a free consultation today: https://www.calendly.com/elizabethlarrick

You can also watch today's episode on my YouTube Channel:

3 Steps to Get Reliable Juror Feedback [Ep 164]

Additional resources:

How to Do Your Own Virtual Focus Groups Part 2: Planning and Moderating

 

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Have a trial or mediation coming up and want to test with a focus group? Book a free consultation call with Elizabeth to learn more:

• www.calendly.com/elizabethlarrick

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