Non-diet coaches – this is how to make content that sells versus self-validating content. The key to content that sells for non-diet coaches is to use content to create a bridge between where the client is to where they want to be.
If you don't feel like you are enough as a coach, you will default to creating self-validating content to feel enough. When you know the difference between self-validating content and content that serves, you can really focus on content that sells.. and ultimately gets you more paying clients.
