Residing and working in Youngstown, Ohio, Kati Hartwig has five years of higher education digital marketing experience as the Coordinator of Social Media and Digital Marketing at Youngstown State University (fun fact: they currently hold the world record for “Largest Gathering of People Dressed as Penguins” – yes, it’s a thing). She manages the university’s official social media accounts, oversees a student ambassador program, coordinates content with departments and colleges, and helps write copy for the institution’s website. She was born and raised in Youngstown, and is a proud, two-time alum from YSU — it’s no wonder her favorite animal is the penguin. When she isn’t spending her days online, Kati loves to take copious amounts of photos of her dog, Sheba, visit with friends at one of the great wineries in northeast Ohio, bake with her mom, and cheer on her favorite sports teams (Go Steelers!). You can find her random thoughts on Twitter at @KatiHartwig.
Callie Goodwin is the social media strategist for Columbia College, a small, private college in South Carolina. She manages social media, photography, video, and graphic design for her institution. Callie is a two-time alumna of Columbia College and is also a certified Social Media Strategist by the National Institute for Social Media. She is also the founder of Sparks of Joy Co, a card company focusing on spreading more joy in the world through writing cards. Callie can be found tweeting about her cats (Fish and Chips), iced coffee, and all things higher ed social at @calliegoodwin.
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