Nicollette is the Director of Media Strategy at Cybba, where she strategizes, implements, and analyzes digital media campaigns across various verticals including consumer packaged goods, higher education, and eCommerce. Nicollette has a Master’s degree in Digital Advertising from Syracuse University and has been working in the media industry for over 5 years. Typically, you will find Nicollette with two coffees in hand.
What you’ll learn about in this episode:
- How Nicollette first got involved in higher education marketing and what fascinates her about working in this niche
- Why there is often resistance to digital innovation within higher education marketing that creates opportunities for institutions willing to try new things
- How Nicollette and her team demonstrate the value and potential return on investment from digital outreach
- Why advertising through digital video streaming services is a tremendous opportunity that Nicollette expects to grow
- What technological tools and resources are available to higher ed institutions to help identify and connect with various target audiences
- How Nicollette believes that machine learning technologies will be able to help higher ed institutions with automated marketing initiatives
- What trends Nicollette sees in the higher ed digital marketing space and why the right amount of personalization and messaging is important
- Why creating a user-friendly and concise landing page is critical for maximizing your results
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