Description

Seth “Doc” Bridges is the co-founder of the social media analytics provider Rival IQ, where he leads Product and Marketing. A software entrepreneur for more than a decade, Seth previously co-founded the clean-tech V2Green after earning his Ph.D. in Computer Science from the University of Washington. Rival IQ is an easy-to-use social media analytics tool that helps you understand your social landscape, gain competitive insight, and simplify your access to data. Social media marketers from hundreds of brands and agencies around the world trust Rival IQ to track their social media efforts, monitor competitors, and benchmark their performance. Find Seth on Twitter @seth_bridges.

What you’ll learn about in this episode:

• How Seth began his journey into the realm of higher education
• How social media impacts a brand’s ability to establish community
• What advantage colleges and universities have in resonating with their target audience
• Which communication trends enable schools to create emotional connections
• How carefully crafted copy piques enough interest to redirect users to the comment section where the magic happens
• How to create an authentic brand story with the help of your audience
• Why identifying and celebrating individuals in the community doing great things matters
• What ways to measure success on various platforms and channels

Additional resources:

• RivalIQ Website:
  • Homepage: https://www.rivaliq.com/
  • Webinar Reg Link: https://www.rivaliq.com/training-webinars/
• Twitter
  • @seth_bridges
  • @rivaliq
• Facebook: https://www.facebook.com/RivalIQ/
• LinkedIn: https://www.linkedin.com/company/rival-iq/