Originally from Michigan, but most recently from Colorado, Bailey started her college career in engineering. Looking for more creative balance, she made the change to advertising and fell in love with the balance of problem solving and artistic freedom.
She started her agency experience as an intern with Up&Up. After graduating from the University of Colorado, she quickly made her way back to Greenville to become a full-time designer. She’s worked on projects for clients including Marian University, University of Kentucky, Clemson University, Miami University, McPherson College, and Gardner-Webb University among others.
Outside work, Bailey enjoys spending time outdoors, being with her dogs, volunteering with the Red Shoe Society, discovering new (and old) movies, and watching Wheel of Fortune (she’s definitely a “Wheel Watcher”.)
What you’ll learn about in this episode:
- How Bailey defines user experience
- What hats she wears as Up&Up’s UX Designer
- What a site map is and how it helps users navigate websites
- How wireframes serve as the blueprint for the page’s content
- How Bailey uses Google Analytics and page views to determine what website aspects work and what aspects need reworking
- Why Bailey and the team begin a project by analyzing existing resources before beginning to restructure things
- What steps to focus on when you begin reworking your website
- How Bailey looks at existing content and determines site changes
- Why confusion is the single biggest factor that creates a poor experience for users, and why it is important to carefully introduce new experiences
- How user personas take on the mindset of site visitors and how Bailey uses them to tailor the web experience
- Why the rapidly changing digital space makes it important to set realistic but effective longterm goals
- How Up&Up builds flexible websites using individual components that can be separately worked on, updated, and customized
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