How to Grow your Influence with Media
Is it your goal to see more supporters and positive engagements but don't understand precisely how to do it? Then, you have to grow and boost your influence with the help of the media. What this implies for your company or business is a validated reputation as an authority in your niche.
However, it's worth noting that social influence is established over time and takes constant focus and engagement with your audiences. But the journey is worth it when you start building valuable connections with potential clients.
In this video of Video Marketing for Business, I've invited Esther Kiss, the PR and media go-to. She'll share how you can use media to maximize your reach and build your influence as an authority in your niche.
Key takeaways covered in the episode:
- Recognize that credibility is a significant aspect of what video and media can do to help position you as your niche's authority.
- Understand that a two-pronged approach of having credibility with the big brand media and doing online media is where most people see the best results.
- Presentability is the key. It's a rule of thumb to be always presentable.
- Be continuously reminded to offer a golden nugget. Allow your audience to learn something new from you because that's how trust is built and how they start buying from you.
- Implement your strategies based on the principle that messaging is a vital part of monetization, and consistency and exposure create that omnipresence. When you know your audience and your message, you can then use retargeting strategies to promote your interviews — it can be very powerful.
