Crosby Noricks is a pioneer in the Fashion PR industry. In 2006, she founded PR Couture, a career platform and sourcebook for lifestyle communicators, as a way to highlight where strategy and fashion intersect. In this “lesson on being seen”, we learn how she was able to pivot personally and professionally along the way to help more women become visible in their own businesses.
TOPICS DISCUSSED IN THIS EPISODE:
- It's common for creatives to be multifaceted.
- Feminist Fashion
- How Crosby got into her field.
- Why Crosby wanted to figure out where strategy exists within fashion public relations.
- The mindsets about PR that PR Couture is trying to change.
- PR is such a feminized field and it also reflects a lot of the ways that women are socialized to be these supporting characters only working behind the scenes.
- *70% of the global PR industry is women.
- **Only 2 of the 10 largest PR agencies worldwide have women running their North American operations. And the salary for a woman in PR is $20,000 less compared to her male counterpart.
- The thought-leadership piece around PR and how it has evolved in the digital world.
- What being a thought-leader means to Crosby.
- How to pivot in the culture of the conversation.
- How to recognize the time to pivot.
- How to thrive in an agency environment in the PR industry if you’re an introvert.
- You can ease into your own visibility.
- True visibility is internal.
- How certain career choices are subconscious decisions based on our own visibility issues.
- How personal decisions turn into personal branding.
- Active listening with your audience and yourself is key as you evolve and your business grows.
- Filling a gap in the market around service rather than profit.
- When men market to women they typically try and solve problems that don’t exist.
- Being in service to your creativity and curiosity to help move your business forward.
- Finding a PR professional who aligns with your mission and values.
- Women often go into entrepreneurship roles because they face diversity and wage gap issues.
- We cut off our ability to be accepted and loved in a certain way by not allowing ourselves to be seen.
- Feminine leadership leans toward collaboration and inclusivity.