We like to offer choices, to have multiple solutions for a single tool. Yet it is overwhelming for a customer to figure out when a multipurpose tool will really solve their problem. You can, however, avoid the too-much-of-a-good-thing dilemma. There is value in taking the time to build both relationships and trust in order to generate business. This program has come out of the vault to share immediately useful insights from Meridith Elliott Powell.
