I tend to be fairly careful with data, especially data on this site. When we started the site, we were worried about potential issues and worked hard to ensure we kept our systems safe and limited the attack surface area for personal information. We also declined the various offers we had to sell our list of subscribers to marketing firms. We know that some places add value for marketing, but some abuse the trust of their users and our approach was always to be careful.
When we sold the site to Redgate, we emphasized the need for this trust, and to date, Redgate has been a great steward of your personal information. I regularly field requests for uses of data from other marketing people, and almost all get declined. I've had a number of great managers who have supported me on this because we value your privacy.
Read the rest of The Power of Data and Privacy