Welcome back fellow LifeChangers! I am so excited that you decided to lend me your ear for another great episode of The LifeChanger Podcast! Hector is joining me once again and we are back to tackling the questions that we get asked most often at The LifeChanger Academy - and today it's all about connection! In this episode Sterling talks about the following:
The thing is, clients don't need you to be successful in the area that they are successful in - what they need is to relate with you and respect your opinion on your profession and ability to help transform their lives. People think that selling is all about the salesperson, but really, it's about what does this person need? Figure out what your ideal clients want/need and tell your story in a way that those clients will connect with. If you speak to the emotions of your ideal clients and then share your story in a way the relates to their core challenge and their core desires - people will be pulling out their cards for that purchase every single time.
Things Mentioned In This Episode:
Links to resources:
