Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning social media marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with notable brands such as Netflix, Fiji Water, and Sony. Duncan is also the host of the Firebelly Social Show, a podcast that features top entrepreneurs in the food and beverage space on a mission to make the world better.
What makes some food and beverage brands stand out in a crowded market while others fade into the background? Is it the product itself, the way it’s marketed, or the story behind it? For many brands, the answer lies in how well they connect with consumers on an authentic and emotional level.
According to Duncan Alney, a leading voice in food and beverage marketing, authenticity comes from telling the right story in the right way. He highlights how brands that embrace transparency, innovation, and mission-driven practices can create deeper bonds with their audiences. The impact is not just increased visibility but long-term trust and loyalty. From carbon-neutral eggs to premium whiskeys, he explains how storytelling turns products into movements, helping even niche brands thrive across multiple distribution channels.
On this episode of the Firebelly Social Show, Duncan Alney is interviewed by Dr. Jeremy Weisz of Rise25 to discuss how storytelling helps food and beverage brands build authenticity. They explore trends shaping the industry, how social media supports brand growth, and why distribution beyond retail is critical. Duncan also discusses supporting mission-driven founders through podcasting.
