Mark Samuel is the Founder at MARK'S, a seed oil-free snack brand that just launched a non-GMO kettle chip line. He also drives growth initiatives at Siddhi Capital, a leading venture firm in food and beverage. With over 20 years of entrepreneurial experience, he is known for building high-performance, mission-driven brands, and his recent launch has received rave reviews for its clean ingredients and bold approach to snacking. Outside of his work, Mark is a passionate health and fitness advocate, a dedicated father, and the host of the candid industry podcast Let's Eat.
Most people swear they want to "eat better," yet the moment stress hits, the chips come out, and all that good intention disappears. We tell ourselves it's about willpower, discipline, or the latest diet trend, but what if those aren't the real issues at all? What if the key to feeling healthier isn't restriction but a different kind of relationship with food altogether?
According to Mark Samuel, a longtime champion of practical wellness and everyday movement, the answer starts with honesty. He believes most of us aren't struggling because we love snacks too much, but because we've been misled about what "healthy" even means. Mark explains that real change begins with awareness, not fear — choosing foods with simple, clean ingredients and understanding how they fit into your life. He points to the way chips live in nearly every household and uses that as a platform to talk about balance, inflammation, and marketing myths that confuse people. For him, simplifying what we eat can become a bridge to simplifying how we think about health overall, creating a more grounded, less stressful way to nourish ourselves.
On this episode of the Firebelly Social Show, Duncan Alney talks with Mark Samuel, Founder of MARK'S SNACKS, to discuss building a better relationship with food. They explore why clean, minimalist ingredients matter, how balanced snacking actually supports a healthier lifestyle, and what drives Mark's mission to cut through nutritional fear-mongering. Mark also shares why movement, mindset, and honesty are the real pillars of long-term well-being.
