Matthew Kubick is the Founder and President of Local Demo Service (Natural Brokerage), a company focused on helping mission-driven brands thrive in retail through in-store demos and strategic brand representation. With over 20 years of experience in the natural products industry, he has established a reputation as a trusted partner for emerging brands, leveraging his expertise as an athletic coach, brand ambassador, salesman, and entrepreneur. Matthew has also launched a YouTube channel called Sovereign Sustainability to educate people on sustainable living and wild foraging. His mission is to convert everyday shoppers into sustainable eaters to foster a healthier population, environment, and world.
It's easy to think that great products sell themselves, but how do you make sure the right people actually try them? In retail, building a presence isn't just about putting your product on a shelf — it's about getting it into the hands of repeat customers. So, how do you create those lasting connections?
For Matthew Kubick, the answer is simple: demos. As someone deeply embedded in the world of natural products and retail, he believes that the key to brand success lies in making those face-to-face connections that turn first-time buyers into lifelong fans. He points out that demos provide the personal touch, allowing brands to introduce their story and values in a way that online or in-store advertising can't replicate. It's a long-term investment, where the goal is not just to drive immediate sales but to cultivate a community of dedicated consumers who will continue to come back.
On this episode of the Firebelly Social Show, Duncan Alney talks with Matthew Kubick, Founder and President of Local Demo Service, about the importance of product demos for building brand loyalty. Matthew explains how demos help brands move from innovation sets to regular shelf placements in major retailers like Sprouts. He also shares his thoughts on how understanding trends is critical for brand success and why natural retailers are the future.
