Ben, Mark, and Paul discuss the merits and pitfalls of using celebrities in ads, the Edelman Trust Barometer, and some of the best ads from the recent Super Bowl.
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Hamish Pringle's "Celebrity Sells"
https://amzn.to/2IkgYJ3
Ryan Gosling and Hugh Jackman, "Truce".
https://youtu.be/YioAD0gQQSM
Paddy Power and Rhodri Giggs
https://youtu.be/EQL4tl0U_5o
We Buy Any Car and Phillip Schofield
https://youtu.be/8tVmAo8793I
SUPERBOWL
Pepsi "More than OK"
https://youtu.be/G9xy3cdykJs
Stella Artois "Change up the usual"
https://youtu.be/IX8TMYRk6_w
Amazon "Not everything makes the cut"
https://youtu.be/8y-1h_C8ad8
World Record Egg
https://youtu.be/OJbrmIUxS3Q
Chris Godfrey
https://www.linkedin.com/in/chris-godfrey-890a878b/
EDELMAN TRUST BAROMETER
https://bit.ly/2S6ujUU
Muller Quark
https://youtu.be/Tfje1EHvick
RIDLEY SCOTT
Turkish Airlines
https://youtu.be/C5CbPzfzhnw
Hennessy XO
https://youtu.be/Y1ruuTs134k
Coca-Cola "Where everyone plays"
https://youtu.be/8_XBxcIoZy0
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www.wearewaxon.com
