Returning guest Angie Herrara discusses alternatives to google analytics for tracking website visitors. We discuss Fathom Analytics and Stat Counter.
Reasons to consider using an alternative to google analytics include concerns about privacy and a simpler, easier to understand interface.
- Google is very complex and difficult to understand
- Fathom Analytics is privacy oriented
- Fathom and Stat Counter have a simpler easy to understand interface
- Things that you want to understand and know how to track with whichever analytics you use
- If it's free (google analytics) then you are the product
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